The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
Consumer durables and electronics companies are putting the final touches to their festive period plans.
While e-commerce operations for these firms are small at the moment, it is slated to grow in the next 3 to 4 years.
Advertisers look at large families as target audience and speak to the 50-year old plus.
This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.
Spends by e-commerce players have now touched Rs 1,000 crore.
Health Minister Harsh Vardhan's recent request to Finance Minister Arun Jaitley - for an increase in tax on cigarettes from 45 per cent to 60 per cent in the coming Budget - seems to have had a serious impact on cigarette smokers' pockets.
The report analysed product launches of 2011, their success over three years, and reported 31 of the 14,509 products introduced that year were received well by consumers.
Relaunched and indigenous brands fare better in India.
Jaipuria has not specified the amount he is looking to raise, but says this is the right time to tap the capital markets.
The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth.
This comes in the wake of allegations of financial irregularities by the erstwhile management led by Harish Moolchandani.
Growth in cities has lagged villages as consumers troubled by persistently high inflation have cut spending in the past two years.
However, international fast-food chains have had to change this business model completely, to adapt to Indian preferences.
As far as Saffola is concerned, oil and oats have been successful segments.
Indian consumer durable market faces competition from Korean dealers.
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